Situation Description
The situation is characterized by the need of a company to create and/or sustain financial growth by the means of developing innovations that will gain strategic advantage. They are also known as Strategic Innovations.
GTI Approach
The overwhelmiing majority of competitors attempt to create growth by developing innovations providing a better solution. While improving an offering, a better / cheaper/ faster solution to a known need does not ensure strategic advantage and growth.
GTI insists on using a different path that has a much greater potential for gaining competitive advantage and generating growth. Specifically, GTI states that identification of Unique and Meaningful needs (aka the RIGHT Problems) is required to drastically increase the odds of growth creation. Based on the underlying logic of the evolution of products and services, GTI enables reliable identification of the RIGHT Problems and has 6 Strategies to do so. The GTI methodology of uncovering these strategic opportunities is called Design for Advantage™. It is designed for identifying, prioritizing, selecting, and solving the RIGHT Problems.
The Design for Advantage™ was tested multiple times with Fortune 500 clients and showed its great effectiveness. To ensure robust performance, the Design for Advantage™ methodology has multiple unique tools and techniques, among them:
- The Laws of Evolution
- The Evolutionary Templates™ (aka Evolutionary Patterns)
- 6 Strategies for identifying the RIGHT problems
- 4 Generic Growth Strategies
- The Innovation Adoption Risk Matrix
- A step-by-step process with detailed instructions
- Problem Solving tools and techniques
- Etc.
Major Benefits
The GTI Design for Advantage™ methodology delivers the following major benefits
- Reverse an innovation project odds to create growth: from the current level of 1% to 59%
- Gain capability to predict the future of market’s / customers’ requirements
- Master the process of creating strategic innovations
- Achieve sustainable competitive advantage
- Drastically increase ROI in NPD and R&D
- Etc.
To address this challenge, the Institute of Professional Innovators offers:
- Training in the form of a seminar (when you study the how-to of the methodology, including the processes and tools), or a workshop (when you solve your challenge while studying the methodology)
- Consulting (we solve your challenge, which requires the minimal amount of your involvement in the process)
